Going by recent announcements and developments, more DTH platforms are set to enter the market as consolidation in the near term is being replaced by long term platform creation. Similarly, the number of channels per DTH platform will also witness strong increase from about 200 in 2011 and is currently projected reach 300 in 2020. About 74 per cent of the channels will be launched in standard definition, while 25 per cent will feature higher definition, and only 1 per cent will be 3D. Ultra high definition seems a long term proposition from now, according to NSR report.
New roll-out of DTH platform is coming from Du, one of UAE’S fastest growing mobile communications and technology provider (mobile provider and internet provider), as the company recently announced its new HD DTH Platform on 7W orbital position at CABSAT 2017, a Middle East region’s leading events focused on broadcast, satellite and content delivery. du expands its existing capacity on 7W with the new DVB-S2 transponder to offer content without limits.
Specifically designed for HD channels, the platform is optimised for high growth broadcast markets with major regional and international free to air channels. With this addition du becomes one of the largest providers of DTH capacity for free-to-air channels in HD.
In addition, Yahlive, the satellite operator in Dubai has teamed up with Entertainment Reality TV Hub (EARTH) to introduce a new DTH satellite platform in the Middle East. The new platform will be targeting five migrant groups including those from Pakistan, India, Bangladesh, Sri Lanka and Filipines, residing in the United Arab Emirates and Saudi Arabia.
The service will be available in seven languages, namely Urdu, Hindi, Tamil, Sinhali, Bengali, Tagalog and Malayalam, in the month of August. Early subscribers of will be allowed a few months of free subscription and a free set-top box.
“Our customer is at the core of all our operations, and we are wholly committed to innovating and working with various partners to create and deliver solutions that optimize the end-user experience,” said Fahad AlHassawi, Chief Commercial Officer, du. “Through our New HD DTH Platform, we aim to enhance broadcast services for over 56 million homes across the Middle East and North Africa Region.”
Now in its 22nd year, CABSAT is the largest broadcast and satellite communications event in the region and serves as a global platform for both regional and international carriers active within the Middle East market.
Mohammad Ahsan, CEO of EARTH said: “We feel that in Yahlive we have found an ideal partner with whom we can put our varied experience to the best use. We are excited to launch this new service on their East beam covering South West Asia and the GCC, and look forward to providing our viewers with unlimited hours of premium content.”
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