Titan OS, a European technology, entertainment and advertising company, announces its partnership with Banijay Rights, the global distribution arm of content powerhouse Banijay Entertainment.
The partnership aims to expand Titan OS’ free premium and localised content offering with a strong line-up of iconic entertainment franchises. The new channels will include a mix of scripted and unscripted TV series including Deal or No Deal, Fear Factor, The Biggest Loser, Hardcore Pawn, MythBusters, Pointless, and Mr Bean.
This launch not only represents an expansion of Titan OS’ premium content offering, it also reinforces the strength and popularity of single IP channels. These channels offer continuous programming from a single content stream, providing instantly recognisable brands and franchises to consumers new to FAST (Free Ad-supported Streaming Television) and helping to discover content easily.
“A good programming strategy has always been the secret to keeping audiences engaged, whether it’s traditional TV or FAST”, stated Judith Diaz, Content Partnerships Director at Titan OS. “As the FAST market grows, streamlining our channel line-up will be key. As more premium content is released, channels dedicated to a single format or show will allow viewers to lean back and enjoy their favourite content for as long as they like. This will create a more engaging experience for viewers and drive greater profitability for content owners”.
Shaun Keeble, VP of digital at Banijay Rights, said “We are thrilled to bring our leading global IP to more audiences through our partnership with Titan OS, and to further expand our scripted and unscripted FAST channel offering in the UK.”
The channels are accessible via the electronic programme guide (EPG) – available directly from the home page and with a single click of a dedicated button on the remote control – allowing viewers to quickly discover content and reduce search time.
Titan OS is already operating on millions of Philips TVs across Europe and will soon expand to JVC devices. This strategic partnership with Banijay underscores Titan OS’s mission to make content discovery easier through personalisation, and helping viewers find content they love.