Spanish space launcher firm PLD Space is today launching its new corporate brand identity, a graphic evolution seeking to convey the leap in maturity that the company has experienced in recent months, along with the exponential growth it intends to achieve in the short and medium term under its brand positioning, “The Launcher Company”. Following the successful launch of the MIURA 1 technology demonstrator on 7 October 2023, while in the midst of developing the MIURA 5 orbital launcher, PLD Space is positioned as the most reliable, promising, private launcher company in Europe.
“Our purpose is to project the PLD Space brand globally with the solidity, reliability and dynamism that has always characterized us, while reinforcing our brand values and team spirit, key to PLD Space’s success to date and our future employer brand plan,” said co-founder and CEO, Raúl Torres.
Secondarily, the project also seeks to adapt its brand expression to the dynamism of the digital environment. This means laying the foundations for reinforcing brand coherence and cohesion at all touch points, both internal (internal communications, facilities and branded spaces) and external (digital and other media, events, etc.) at a time when the company plans to further intensify its branding, marketing and communication actions.
Lastly, PLD Space views this migration project as the start of a strategic plan that will also impact its brand architecture and brand culture.