Companies that offer services through active telemarketing should, as of next year, use the code 0303. This is what establishes the Operational Procedure for Assigning Numbering Resources approved by the National Telecommunications Agency (Anatel) this Friday (12/10). ), through Act nº 10.413 , published today in the Official Gazette of the Union. The standardized use of this numbering will be an important tool for the consumer in the identification of telemarketing calls.
The deadline for implementing the rules established in the Procedure is 90 days for mobile telephony providers and 180 days for fixed telephony operators. Active telemarketing, it should be clarified, is the practice of offering products or services through telephone calls or messages, previously recorded or not.
The code 0303 will be of exclusive and mandatory use for active telemarketing activities and the telecommunications networks must allow the clear identification, on the display of the user’s device, of this number. In addition, operators must carry out preventive blocking of calls originating from active telemarketing at the request of the consumer.
Another innovation brought by the Procedure concerns the responsibility of providers for the proper use of numbering resources: it is up to them to employ the necessary technological means to prevent use outside the rules established by the Agency. With this, Anatel hopes to open up another front in the fight against the indiscriminate use of telecommunications networks for the unwanted offer of products and services.
The approval of the Operational Procedure for the Assignment of Numbering Resources took place after a public consultation process – carried out between August and September of this year – in which almost one hundred contributions were received from consumers, companies and associations for the defense of consumers and the telecommunications sector.