Irdeto, the world leader in digital platform security, and global addressable solutions company INVIDI Technologies are rolling out a ready-to-deploy integrated technology for pay-TV operators.
The collaboration of two industry innovators enables every television set-top box containing Irdeto’s broadcast middleware technology to become instantly addressable, allowing marketers to accurately and quickly insert the right ads to the right targeted audiences at the right times, via INVIDI’s market-leading cloud-based Edge™ platform.
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