Maroc telecom unveils new brand identity uniting subsidiaries across Africa

A new brand has been born within the African telecoms world, it is “Moov Africa”. Through it, the subsidiaries of the Maroc Telecom Group are now united around a common identity.

The Maroc Telecom Group, a benchmark telecom operator and leader in several countries, is present in 11 countries on the African continent: Morocco, Benin, Burkina Faso, Côte d’Ivoire, Gabon, Mali, Mauritania, Niger, Central African Republic, Chad and Togo. It supports more than 70 million Mobile, Landline and Internet customers. With this cultural and historical diversity, the Maroc Telecom Group puts its know-how at the service of a dynamic and growing continent, driven by its youth and talents.

Today, a new chapter in this shared epic opens with a new brand identity that brings together Maroc Telecom’s 10 African telcos subsidiaries, with a greater presence and synergy effects that will contribute to the influence commercial brand in each country. This new Moov Africa brand will reveal to the world the pan-African character of the Maroc Telecom Group: a continental brand and a successful example of South-South cooperation.

This new identity illustrates the Maroc Telecom Group’s vision : “Africa on the move”, which lies in the principle of sharing the group’s know-how and its capacity for innovation for the benefit of the countries in which it operates.

The new graphic sign illustrates the strength of the Maroc Telecom group and its commitment to place its expertise at the service of each of its subsidiaries. The new Moov Africa brand adopts the signature “A new world calls you” from the global operator, which is part of the continuity of a promise of a world of innovations which is constantly renewing itself.

To assert this new brand identity and make it known to as many people as possible, sports legend Teddy Riner, who is preparing to compete for his 4th Olympic medal, did not fail to lend his voice and his image to the Maroc Telecom Group. and wear loud and clear the colors of the global telecommunications operator of which he has been the ambassador since 2017.

The new Moov Africa brand identity of the Maroc Telecom Group thus marks a further step in the international development of the Maroc Telecom Group in high-potential markets, and further strengthens its strategic positioning as a major telecoms player in Africa. .

The name:
The choice of the new brand name for all the African subsidiaries has its roots in the “MOOV” brand already present in 50% of the territory of the Maroc Telecom Group and which illustrates this strong image of movement, renewal , of life.

The ellipse:
Symbolizes dynamism, one of the founding values ​​on which our common culture is based, in all the countries where we are active.
The MOOV name reinforces this momentum of dynamism and movement.

The diamonds:
Evoke the digital and technological universe in which the group operates.

Blue, evoking the world of technology and innovation, orange, symbol of energy and dynamism, represents the sun, warmth, vitality and African generosity.

The signature:
This is the promise of the Maroc Telecom Group.
A historic signature, which has experience and consistency, through the achievements and major innovations brought by the operator for more than 20 years. And which paradoxically, remains definitively current through a promise which is constantly renewed: “A new world calls you”. The word “calls” is defined here in the primary and universal sense of communication; that of creating a link, the link towards this new world and therefore the future in all that it brings of innovations and technological and societal benefits. 

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