The last year edition of the International Broadcasting Convention, IBC held at Amsterdam, The Netherland, had once again, provided an industry platform for experts and media managers to share and discuss issues on advanced technologies, business challenges, implementation ideas and effective and innovative solutions that are shaping the global broadcast industry.
The IBC Conference began on September 8, 2016, in Amsterdam while Exhibition follows suite after the inaugural address beginning on 9 September and lasting till 12 September 2016. The event attracted thousands of participants from over 50 countries representing different international organisations. The events provide an opportunity for the broadcast and media industry stakeholders to network, share and experience wide-ranging technologies, advanced solutions and innovative ideas.
Some of industries’ leading equipment manufacturers, system integrators, transmission network integrators, Internet and broadcast service providers, digital system proponents, regulatory agencies and other media players showcased their latest technologies and services at the event. The exhibition was joined by 46 companies representing 14 countries.
This provided a unique opportunity for them to interact, understand and network with representatives from over 50 broadcasters and channel operators across the world, majority of which were representatives from top/senior management.
At the exhibition arena, Aperi, the pioneer in bringing software-based real-time IP media processing to live production and networking, and Barco Silex, leading provider of image and video compression technology in the audiovisual industry, successfully demonstrated industry-first native IP live remote production for live UEFA EURO 2016 quarterfinal match this summer.
Barco Silex provided the VC-2 HQ codec IP core, critical to the 4K remote production from the IBC Centre in Paris Porte de Versailles to the match in Bordeaux – a distance of more than 600 km. Aperi’s native-IP platform performed all functions in real-time software with industry-low latency.
The project for one of Europe’s most significant sports events went from concept to implementation – including integration and testing – in a streamlined six weeks, illustrating the platform’s ability to launch and execute complex workflows easily and in record time.
Barco Silex is one of the leading app partners to join Aperi’s App Partner Program, endorsing Aperi’s software-based live native-IP platform and MFV (Media Function Virtualisation).
“Aperi has succeeded in developing an open, versatile and robust software ecosystem on their A1105 platform that allows for fast, high-quality new function integration and market deployment,” said Thierry Watteyne, CEO at Barco Silex. “This is a major accomplishment that represents a significant development with far-reaching implications for our industry.”
“Barco Silex is a leader in high-quality video codec IP cores backed by a highly professional team,” said Joop Janssen, CEO at Aperi. “The 4K/VC-2 HQ mezzanine compression solution gave an impressive visual lossless quality at 4:1 compression rates that was critical to this project.”
The approach and commitment of the two companies mirrored each other, producing an effective partnership and a great result for the EURO 2016, despite long distances and different time zones. “Historically you would develop specific hardware cards to offer the same groundbreaking functionality and it takes at least a year to develop,” added Janssen. “We did it in weeks not months or years. That’s the power of great, open software with an IP-centric core architecture.”
This year, ATTO introduced the new ThunderLink 3102 Thunderbolt 3 to dual 10GbE and ThunderLimk 3101 Thunderbolt 3 to single 10GbE devices. These optical 10GbE devices allow for connectivity to widespread 10GbE infrastructures and continues its longstanding commitment to offer a full portfolio of Thunderbolt 3 products, including 32Gb and 16Gb Fibre Channel as well as 40Gb and 10Gb Ethernet devices. ATTO also maintains a full portfolio of Thunderbolt 2 products to provide a flexible solution for all major storage protocols and operating systems.
For nearly 30 years, ATTO Technology, Inc., has been a global leader across the IT and media and entertainment markets, specializing in storage and network connectivity and infrastructure solutions for the most data-intensive computing environments. ATTO works collaboratively with partners to deliver a wide range of end-to-end, customized solutions to better store, manage and deliver big data.
With a focus toward markets that require higher performance and with a dedication to working as an extension of customer’s design teams, ATTO manufacturers host and RAID adapters, network adapters, storage controllers, Thunderbolt-enabled devices, switches and software.
ATTO solutions provide a high level of connectivity to all storage interfaces, including Fibre Channel, SAS, SATA, iSCSI, 40/10GbE, FCoE and Thunderbolt. Distributing its cutting-edge products worldwide through Original Equipment Manufacturers (OEMs), systems integrators, value added resellers (VARs) and authorized resellers, ATTO is the Power Behind the Storage.
During the event, Linius Technologies Limited and Digisoft.tv demonstrated Linius’ patented Video Virtualization Engine™ software integrated with Digisoft’s Iris Workflow software for Cable TV operators. This joint effort, for the first time, enable Cable TV companies to provide the kind of individually targeted ads that the world has grown accustomed to seeing on the Internet.
Mr Chris Richardson, Chief Executive Officer of Linius, said: “Imagine a 13 year-old girl and a 40 year-old man both sit down and play an episode of Top Gear. Instead of both of them seeing a commercial for the local furniture store, the 13 year-old sees an ad for BirdBrain’s Humminbird robotics kit, and the 40-year-old, who has been shopping for vacations in the Maldives, sees an ad for KLM airlines.
Digisoft’s Iris platform allows cable companies to define business rules to enable accurate targeting, while Linius’ Video Virtualization Engine makes it possible to seamlessly integrate the ads with close to zero additional overhead for the cable co.”
When individually targeted ads became available on the Internet, the average value of an ad increased by 2.7 times. Linius and Digisoft look to enable the equivalent multiple for the global cable TV advertising market.
Haivision, a market leader in enterprise video and streaming solutions, founded in 2004, has partnered with Alibaba Cloud, the cloud computing arm of Alibaba Group, to deliver video streaming and media management solutions to customers.
Since debuting in August on Alibaba Cloud’s Global Marketplace and the AliLaunch program for technology partners, Haivision has been working closely with Alibaba Cloud to bring Haivision’s solutions onto the Alibaba Cloud platform and give customers the ability to make their video streaming workflows more efficient, flexible and scalable.
“As we continue to expand our presence in Asia, our partnership with Alibaba Cloud reinforces our commitment to the region and our continued innovation in delivering video solutions for any customer environment,” said Mirko Wicha, president and CEO of Haivision.
The first of many Haivision solutions to be launched on the Alibaba Cloud, the Haivision Media Gateway helps broadcasters and enterprises easily and securely transport the highest quality video over the internet and corporate networks for live backhaul and distribution.
The conference session presented advanced solutions on content and technology for radio and television broadcasters. The workshops provide an opportunity for manufacturers as well as technology solution providers to present/showcase and demonstrate their own products, including partnerships, sharing of experiences and results from use-case scenarios.
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