Briefly describe your business activities in the West Africa sub region
StarTimes is a Technology company that was established in 1988 in China. Our company is the pioneer and key player in digital television solution in China and Africa, where we have acquired over 7 million subscribers. We are currently operating in 9 African Countries, Nigeria, Tanzania, Kenya, Rwanda, Uganda, Guinea, Central African Republic, Burundi, Mozambique and we are working on providing our network all over Africa. However, our operation in Nigeria is a joint venture with the Nigerian Television Authority (NTA) and our products offerings include Digital Television Sets and decoders to serve the masses of Nigeria. Indeed, our corporate vision is to provide every African family with access to Quality Digital TV at an affordable rate.
We have deployed a unique technology that allows our Decoder to be offered to subscribers at an affordable price of N7, 000 and N1,000 Naira for subscription.
StarTimes decoder operates based on the DVB-T (Digital Video Broadcast-Terrestrial) standard which requires no dish. All that is needed is an antenna, to pick up the transmission signal. Based on its unique technology, StarTimes decoder is all weather friendly, including rainy days. Also with its unique plug and play device mechanism, no professional assistance or installation cost is required.
Mr Joshua sir, we will like to congratulate you for the successful launch of the NTA-Star TV Network, as a veteran in the pay TV business, how would you appraise the performance of the NTA-Star TV network and for the whole pay TV industry in Nigeria?
StarTimes is here is to make Nigerians happy especially the masses who have not had access to decoders because of the high price. And StarTimes is working and I suppose other players in the industry are serving too else they would have folded up business.
Do you see Digital Terrestrial Television services growing in the region?
Yes as the year pass by
What are the challenges in the West African sub region and how are you positioned to meet them.
None for now but if any arises we would cross the bridge when we get there
Do you see any factor that may hinder the anticipated market development? And how would you deal with them?
Based on your Marketing, PHCN (Nepa) is the only factor that may hinder the growth because customers are already complaining about power outages most of the time. That we can’t deal with since the power sector is not in our hands.
What would be your biggest challenges in the year ahead? And what are your strategies for dealing with them.
Like I said earlier, none for now but if any arise we would cross the bridge when we get there.
Sir, NTA-Star TV network has recently launched a relentless drive to acquire customers, subscribe first, profit second was logic behind the marketing blitz as pay TV emulated the marketing model of the mobile phone providers. Do you see this model succeeding in Nigeria and the West Africa sub region.